Kings of Indigo

#equalpockets

Women are paid significantly less compared to men for the same job and women's jeans have 48% shorter pockets than men's jeans almost as if they were tailormade for carrying their lesser income.

 

With #EqualPockets by Kings of Indigo, we make denims a symbol for equal pay. 

Credits:

Junior Creatives:

Hitarthy Shah, Rohit Wani, Vaishnavi Rai, Omkcar Shethe, Shweta Nandakumar.

 

Campaign made in collaboration with DDB Berlin.