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Kings of Indigo


Women are paid significantly less compared to men for the same job and women's jeans have 48% shorter pockets than men's jeans almost as if they were tailormade for carrying their lesser income.


With #EqualPockets by Kings of Indigo, we make denims a symbol for equal pay. 


Junior Creatives:

Hitarthy Shah, Rohit Wani, Vaishnavi Rai, Omkcar Shethe, Shweta Nandakumar.


Campaign made in collaboration with DDB Berlin.

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