Kings of Indigo
Women are paid significantly less compared to men for the same job and women's jeans have 48% shorter pockets than men's jeans almost as if they were tailormade for carrying their lesser income.
With #EqualPockets by Kings of Indigo, we make denims a symbol for equal pay.
Campaign made in collaboration with DDB Berlin.
Clio Awards, 2019: Finalist - Fashion and Beauty