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Kings of Indigo
Women are paid significantly less compared to men for the same job and women's jeans have 48% shorter pockets than men's jeans almost as if they were tailormade for carrying their lesser income.
With #EqualPockets by Kings of Indigo, we make denims a symbol for equal pay.
Hitarthy Shah, Rohit Wani, Vaishnavi Rai, Omkcar Shethe, Shweta Nandakumar.
Campaign made in collaboration with DDB Berlin.
Clio Awards, 2019: Finalist - Fashion and Beauty
Fizzy Mag, Interview.de, Brandingmag, Marketing Directo, Wuv.de, Seiler's Werbeblog, Reddit, Elle, Textilia, Glamour, Marie Claire, W&V, Wallpaper, Beige, BQF, Nice
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